WWE started using "4X4" by Travis Scott as the theme song for WWE Raw when the show premiered on Netflix on January 6th. Travis Scott also appeared on the show and memorably smoked a medicine of his choice during Jey Uso's entrance.
Update: Since moving “4X4” over to DSPs this morning, Travis Scott has since revealed the official music video for the track. The official theme song for Netflix’s WWE Raw – which debuted earlier this month – “4X4” continues to explore its connection to the wrestling world in the Gabriel Moses -directed music video.
WWE’s Monday Night Raw in Atlanta truly lived up to its reputation for delivering thrilling wrestling, but it also showcased the strong bond between hip-hop and the world of sports entertainment. A night filled with star power, unexpected moments, and plenty of drama, it was clear that Atlanta had one for the books.
During a recent appearance on the “Battleground Podcast,” WWE Women’s Tag Team Champion Bianca Belair commented on the impact of WWE embracing celebrity crossovers, her commercial with Cardi B, and more. You can check out some highlights from the podcast below:
Bianca Belair comments on WWE's incorporation of celebrities like Cardi B, Bad Bunny, Travis Scott, and others into its marketing and programming.
While WWE and Netflix were happy with the premiere of "WWE Raw ... And then during his entrance, very publicly, having a good old time with old Travis Scott and that's not my thing, and that 100 percent is a thing, contact high. I'm not making excuses ...
From BRAT Summer to #WrestleMania season, @Charli_XCX 's "Von Dutch" is the official theme of #RoyalRumble.
Fresh from winning gold, WWE star Chelsea Green has quite the pitch for New York rapper Cardi B at WrestleMania.
Being a big-time WWE fan, it’s no surprise to see Scott incorporate some wrestling moves into the “4×4” visual. Trav flexes his “4×4” championship belt and then heads to the ring where he sprays water like a fountain in an homage to Triple H’s signature move.
Nowadays, musicians and wrestling go hand in hand–at least over in WWE’s realm. Yesterday (January 27), that entertainment bridge continued during Monday Night Raw. When the beloved late night program made a stop at State Farm Arena in Atlanta, Georgia, the city’s most popular rapper were sure to snag a ringside seat.
Travis Scott recently dropped the visuals for his latest single ‘4x4’. Marking his first solo post-Utopia release, Scott does not disappoint.
Royal Rumble is loaded with top-tier talent, but this event wasn't always a marquee night on the WWE calendar. A look back at how we got here.