Apple iPhone owners are still sticking with the brand at rates that shame every other smartphone producer, and a small dip in ...

As we said, Apple commands such strong loyalty not because its products are objectively better. It is because the company ...

Interestingly, while Apple iPhone owners seem to waver in their loyalty, things are going the other way for Cupertino's top ...

Samsung brand loyalty grows 8% in five years. Recent data on brand loyalty in the United States showed that 89% of Apple ...

Almost 20 years on and Apple iPhones are still dominating the market and wielding a monopoly over half of the industry, but how and why?

Tariff wars may cause many Apple customers to rethink their loyalty to avoid high prices ... late Friday that some electronics, such as smartphones, were temporarily exempted from the 145% ...

“Still 61 percent of smartphones owners who are also loyalty program participants are ... After an offer is saved to Apple Passbook, marketers can trigger notifications when a consumer is ...

Apple's proactive supply chain optimization and exemption from certain tariffs support a resilient outlook. Learn why AAPL ...