Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects ...

Overview:   AI tools now drive every stage of digital marketing, from planning to conversion.Brands that use AI can enhance ...

Forbes contributors publish independent expert analyses and insights. I advise founders & CMOs on visibility and how to tell a better story. This voice experience is generated by AI. Learn more. This ...

Optimizing email deliverability translates to between two and three times higher open rates and three times more clicks. That ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep your products top-of-mind and improve sales.

How a former C-suite marketing executive applies $100M listing strategies to selling everyday homes as a Realtor.

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Mobile email design demands precision, strategy, and a deep understanding of device constraints. This article compiles 16 ...