Justine Essien is making waves in Nigeria’s marketing scene, particularly in the demanding intersection of fintech and ...

KFC has recently struggled to keep up with other fast food fried chicken chains, but Colonel Sanders' brand has new menu ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Rather than measuring how many people see you, it’s more important to ask yourself, “How deeply do they trust our brand?” ...

Jane McDaid, Founder of THINKHOUSE, contacted some of the brightest and boldest thought leaders from the world of business, ...

Search hasn’t disappeared—but AI visibility is now the new layer of discovery. Here are five strategies to make sure your brand shows up in AI‑generated answers.

Indeed, Morningstar analyst Mark Giarelli says Axon has played a central role in the company's success. "AppLovin is driving ...

The ‘Stealing Isn’t Innovation” campaign is being led by the Human Artistry Campaign. It states that “respect and protect” the Creative community, “some of the biggest tech companies, many backed by ...

Launched in May this year, AI Max was rolled out as part of Google Ads as an AI-driven tool created primarily to help ...

Following the launch of the inaugural Content 360 Awards in Singapore last week, MARKETING-INTERACTIVE is proud to unveil the distinguished jury panel set to evaluate the region's best content work.

In the business of selling cars, the image is everything. It is the digital handshake. In a digital-first market, trust is ...