Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

From film auteurs with Gen-Z actors to podcasters with wrestling icons, contrast casting has become advertising's sharpest ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Sonic Prabhudesai is the co-founder of Misol AI, which operates somi and Distribution Labs.