YouTube‘s advertising business crossed $40 billion in 2025, but the growth rate behind that figure is slowing, according to a ...

Your ad platforms don't have to agree to be useful. Learn what different attribution methods are actually telling you.

Advertisers have steadily ramped up the use of AI tools in creating ads you see when perusing the internet. In response to this trend, Google announced a new feature on Thursday that’s geared toward ...

Ever looked at an ad and wondered if a real person made it or if it was AI generated in seconds? Google is now giving you a way to find out. The company just announced a new AI transparency label that ...

Google has begun notifying advertisers that it will start using IP addresses for ad measurement and personalization across the European Economic Area (EEA), the UK and Switzerland on or shortly after ...

Using an ad blocker is good for your security, privacy, and even the FBI recommends them to defend from online harms. But as much as ad blockers are great for cleaning up your browsing experience, ...

AD Mortgage surveyed 250-plus brokers and found rising AI and digital tool use along with gaps in training and system integration. About 55% use AI regularly, 83% are ready to adopt new tech and 54% ...

Florida has prohibited its airports from using ADS-B data to calculate automated landing fees for certain aircraft, reversing a practice some state airports had previously adopted. This ban, ...

The Office of Management and Budget’s public tally of governmentwide AI use again grew in 2025 — this time amid the Trump administration’s push to use the technology in the name of efficiency. Per OMB ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

Google now turns call recording on by default for eligible AI-qualified call lead flows. Recorded calls can be analyzed by AI, with call duration and ad interaction used as fallback signals.