Luckily, the right eyebrow pencils can restore natural-looking fullness, dimension, and lift to aging brows without damaging ...

ALDI is known for it’s incredible makeup buys, and now the fan favourite is back with new products to rival big brands like Benefit. In response to the brown lashes trend the new ...

Inspired by only the best 2000s legends.

Short on sleep and even shorter on time? This minimalist beauty trick promises to make you look more awake in seconds ...

Beauty creator Dreyah Bentivegas spoke to USA TODAY on why 2016 was a popular year for makeup.

This trendy, romantic look blends the ease of the no-makeup "clean girl" aesthetic with expert application and everyone's favorite rosy pink shades.

When fabric turns into a unique canvas, it creates the perfect moment where fashion goes above and beyond to become wearable ...

After a dominant 2025 campaign that resulted in several awards and honors, along with leading Indiana to its first football ...

From Laura Mercier and Huda Beauty to Lancôme and Nexxus, here are 12 hottest beauty launches in February 2026 you need to ...