Rokt’s Ashley Firmstone explains why the next wave of e-commerce growth won’t be won by the loudest ads, but by those that ...

AppLovin (APP) is revolutionizing digital advertising and making mobile gaming a powerful channel for e-commerce.

The advertising revenues of Amazon and Flipkart have outpaced their overall marketplace growth, reveal their financial ...

Having launched our paddles on Amazon about eight months ago and driven a whopping nine sales on the platform, it was time to ...

Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty ...

Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age This research investigates the interplay between ...

Q3 digital ad spending delivered a mixed picture, with shifting platform strategies opening short-term gains for some advertisers and renewed pressure for others.

Meesho, which received SEBI's approval for $800 million IPO, reported operating revenue of Rs 9,389 crore in FY25, a 23% ...

Amazon Ads and Spotify announced a deal giving advertisers using Amazon DSP programmatic access to Spotify's streaming ad inventory.

The Indian government is taking initial steps to eliminate manipulative and deceptive tactics that are found to be rampant ...

The out-of-home ad industry is working to modernize the business with the latest developments in AI. How are they doing? I ...