Who What Wear on MSN
I asked, and 4 perfumers answered—3 fragrance trends positioned to define 2026
Plus, the scents to keep on your radar.
Who What Wear on MSN
If you want to really wow people with your scent, you should know this quick, hot-spotting technique
I recently learned how to "hot-spot" my fragrances, and I can confirm it takes your scent to an 11/10. See here for expert ...
"The scent lasts and barely fades after a long day. I use this day and night and it fits every occasion. It turns heads every ...
Fragrance Fixatives Market Expansion is Driven by Rising Demand for Long-lasting Fragrances in Perfumes, Personal Care, and Household ProductsAustin, Jan. 15, 2026 (GLOBE NEWSWIRE) -- According to SNS ...
Sephora is a fragrance lover’s playground, stocked with hundreds of bottles spanning every scent family imaginable. But an endless trove of perfumes can quickly become overwhelming—especially when you ...
Cow flatulence is a significant contributor to the greenhouse gas in our atmosphere. Swiss-Dutch company DSM-Firmenich’s Bovaer addresses that issue at source: The feed additive slows down the last ...
Fruits are getting juicer, darker, and more visceral. Spritzing a fruit-forward scent will be comparable to taking a big ol' bite of the real thing. "The fruity fragrances we'll see in 2026 will be ...
Dutch-Swiss firm dsm-firmenich has taken over as lead title partner of NN Running Team as part of a revamp of the group's sponsors. (Photo courtesy of dsm-firmenich Running Team) dsm-firmenich, a ...
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