Who What Wear on MSN
I asked, and 4 perfumers answered—3 fragrance trends positioned to define 2026
Plus, the scents to keep on your radar.
Press Release dsm-firmenich appoints Nikeisha van Sleeuwen as Chief Human Resources Officer Kaiseraugst (Switzerland), Maastricht (Netherlands), January 14, 2026 dsm-firmenich, the leading innovator ...
Fragrance is about to get a lil freaky.
The global dihydromyrcenol market is estimated to be valued at USD 911.9 million in 2025 and is projected to reach USD 1,862.1 million by 2035, growing at a compound annual growth rate (CAGR) of 7.4% ...
Good Housekeeping on MSN
I'm a beauty expert – these are the perfumes everyone will be talking about in 2026
Top fragrance pros spill their scent predictions.
Fragrance Fixatives Market Expansion is Driven by Rising Demand for Long-lasting Fragrances in Perfumes, Personal Care, and Household ProductsAustin, Jan. 15, 2026 (GLOBE NEWSWIRE) -- According to SNS ...
"The scent lasts and barely fades after a long day. I use this day and night and it fits every occasion. It turns heads every ...
Cow flatulence is a significant contributor to the greenhouse gas in our atmosphere. Swiss-Dutch company DSM-Firmenich’s Bovaer addresses that issue at source: The feed additive slows down the last ...
As a beauty editor, it's my job to keep track of all the trending perfume. But there's one note continues to dominate—year after year—without showing any signs of slowing down: vanilla. At this point, ...
One of the indirect functions of perfume is to evoke a feeling or mood. Cozy perfumes, in particular, can envelop you in warm, rich notes that make you feel as if you were blanketed in a plush throw.
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