Guest blogging has been used for ages to build links. But truth be told, it's the worst link-building strategy you could come up with. Five years ago, I decided to build some links back to my personal ...

Guest posting has become an essential tool for brand visibility and authority building in digital marketing. But it can be a tricky tightrope to walk. You want to provide great content for your host ...

Guest blogging is a popular link building strategy among many brands. But only a few of them use it successfully. Why is that? Guest blogging sounds like a pretty straightforward idea: you publish ...

Opinions expressed by Entrepreneur contributors are their own. A recent blog post from Matt Cutts, head of Google’s web spam team, has some internet marketers and industry experts in a tizzy. In the ...

Does Google index guest posts from reputable sites? Find out why some guest posts succeed while others fail in this study. Guest posts are among the first methods people hear about when learning about ...

Many entrepreneurs struggle to rank high on search engines despite investing in search engine optimization (SEO). As a result, their website remains buried on the fourth page of Google, where nobody ...

Over the past few days the SEO industry has been chattering it up about how a site received a Google Search manual action for unnatural links for a "legit guest blog" post. But when you look, this ...

John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links within guest blog posts or contributed content should ...