Hooters is going from an R-rating to a PG-13 as part of a new branding strategy to make it more family-friendly. The company’s CEO calls it 'Re-Hooterization.' ...

Hooters wants to go back to good food, good service and being a place for the whole family to eat starting with saying ...

Family dinner at Hooters? The American "breastaurant" chain known for its scantily clad waitresses is planning a wholesome rebrand, Bloomberg reported. HOA Restaurant Group filed for Chapter 11 ...

Don’t call it a comeback—call it a “re-Hooterization.” That’s the word Neil Kiefer, CEO of HMC Hospitality Group—the parent company of the group of men who created the Hooters brand ...

It was obvious to me, even as a kid, that this restaurant wasn’t made for me. It was there to serve the appetites of America’s men. And now its day may be ending. Hooters of America is about $300 ...

What is it like to be a Hooters girl? Psychologist Dawn Szymanski reveals the psychological effects of working at the famous “breastaurant.” ...

Hooters is saying goodbye to Bikini Day ... the company wants to bring back a family-friendly atmosphere to what is a controversial brand. In the Bloomberg report, Kiefer shared, "You go to ...