Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

After a year in which brands leaned into cultural moments, creator partnerships, and niche communities through what TikTok ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Logie Inc. has released a new whitepaper showing how traditional creator selection drives ROI loss and how AI precision matching is becoming the new baseline. The industry has reached the point where ...

The latest New Year’s ad campaign for the high-end fitness club Equinox is leaning on AI weirdness from a pole-dancing Justin Trudeau to a steak made of cake. The campaign juxtaposes such wild, ...

Tim Harper, a senior policy analyst at the Center for Democracy and Technology, says the technology has thus far been used for speed rather than to persuade voters. The 2024 presidential race was the ...

WASHINGTON, Dec 23 (Reuters) - Roughly 25,000 people have expressed interest in joining the Trump administration's cadre of engineers known as Tech Force, a senior Trump administration official said ...

AI startups are a bit like podcasts. Which is to say, everyone seems to have one. So how does an AI startup stand out amid so much noise? There’s no simple formula for standing out. But, for many ...

Over the past year, I’ve seen more change in marketing than in the decade before it. And not just because of AI, even though it’s clearly been the spark. What’s happening goes deeper than AI and it’s ...

Companies like Amazon and Siemens use AI in HR for résumé analysis and job recommendations. Organizations now seek HR professionals with AI skills, offering higher salaries for expertise. This article ...