Warren Lawrence, Head of Group IT at the Up&Up Group says the view that IT in advertising is a cost centre is out of ...

IAB Tech Lab, the standards arm of the IAB, has announced new rules to ensure that totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.

Explore the impact of AI on India's advertising landscape, from efficiency gains to trust issues, as brands navigate this ...

News Corp Australia leads digital news in June Ipsos iris results, reaching 78.5% of online Australians with high engagement.

Cathay Pacific has renewed its global agency partnership with Publicis Groupe following a strategic review that commenced in ...

Brew Interactive has appointed former TikTok executive Marie Jeffredo as client strategy lead, bolstering its strategic ...

EA says developers should build in-game ads into future titles from day one, calling it a major opportunity for console and ...

Nobel Laureate and Google DeepMind co-founder/CEO Demis Hassabis described his vision for a U.S.-led AI initiative that ...

An advertising executive at EA talked about how the company plans to expand its in-game ads and standardize this approach across the industry.

A New York law now requires AI-generated ads to carry clear disclosure labels, with fines up to $5,000 for repeat violations of the new regulation.

In today’s competitive marketplace, establishing a prominent local presence is essential for the success of businesses in Spokane and the Inland Northwest. Partnering with NonStop Local KHQ provides a ...

Sportz Interactive, formerly known as Sportz Interactive, is focusing on enhancing fan engagement through innovative digital strategies, drawing inspiration ...