Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

Lego sets are fun to build and play with, even without any built-in smart features. They're a great alternative to the tablets and gaming consoles that kids seem to gravitate toward these days.

The humble Lego brick is undergoing a dramatic technological makeover that could transform how children and, of course, adults, play with the iconic toy. At CES 2026 in Las Vegas, the Danish toymaker ...

Lego has unveiled Smart Play, a new interactive game tool. It adds Smart Bricks, Tags, and Minifigures with sensors and speakers. The tool is launching officially with Star Wars set in March. Lego has ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. Credit: Lego / YouTube By ...

A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...

Matthew is a journalist in the news department at GameRant. He holds a Bachelor's degree in journalism from Kent State University and has been an avid gamer since 1985. Matthew formerly served as a ...

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

Add Yahoo as a preferred source to see more of our stories on Google. A Lego Smart Brick is demonstrated during a news conference ahead of the annual Consumer Electronics Show in Las Vegas, on Monday.