One of the biggest and most successful bottled drinks in the world is PRIME Hydration and PRIME Energy. The PRIME brand is co-owned by popular British YouTuber KSI and former WWE United States ...

PRIME Hydration is the much-discussed and much-publicized drink cofounded in 2022 by two of the most popular YouTubers and social media influencers in the United States and beyond. The brand had a ...

Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year. The hype around the once buzzy drink has moderated, the brand said. The company has also faced multiple ...

Creators are making big bets on launching their own companies, taking equity over royalties or marketing fees. But as Logan Paul and KSI's Prime Hydration shows, it can also be risky. Here's why most ...

At WrestleMania 39 and 40, Logan Paul came accompanied to the ring by a PRIME Hydration mascot, the first of which revealed themselves as social media star and boxer KSI. The following year, popular ...

Soccer superstar Lionel Messi and influencer Logan Paul’s Prime Hydration LLC agreed to end their dueling trademark-infringement claims over their respective sports drinks.