All businesses have the same basic aims: to attract, convert and retain consumers. For online businesses (and increasingly ...

Cheez-It became the biggest launch in its category in four years. Its owner Kellanova has ambitions in the long-term to ...

Establishing a solid digital presence ensures your business can be found, trusted and remembered. That means having a clear ...

Universities still teach outdated marketing frameworks, but Seth Godin says future marketers need curiosity, empathy, and ...

After twelve years in the marketing trenches working with over 6,000 companies, I’ve developed a unique perspective on what ...

Learn digital marketing basics in 5 minutes! Explore SEO, social media, email & online advertising to boost your marketing skills. Start your digital career now!

When the first Humble Bundle launched as a studio initiative in 2010, it was a novelty: a compilation of indie games ...

Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional looks at how AI-powered robotics ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

U.S. college students who receive federal food aid are looking to their campuses for support because the program known as ...