Here is a close look at AppLovin stock, including where the shares of the tech company could be headed through the rest of the decade.

Advertising embedded in chatbots ‘raises significant concerns for consumer protection, privacy, and the safety of young users,’ Markey says.

Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

Sparkli said that education systems often fall behind in teaching modern concepts. The company wants to teach kids about ...

As brands gear up for the Super Bowl, the pressure to respond in real time feels unavoidable. Nearly 70% of viewers will be scrolling on a second screen while the game unfolds, ra ...

Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and ...

Generative AI, a defining trend over the past year, led the revenue growth, as in-app purchase revenue in this category more ...

In a Q&A for Fierce Pharma Marketing’s “Rising Stars” series, Catie Matthews suggested that marketers should embrace artificial intelligence in their own lives.

Amazon, it turned out, had been scraping their listings to include in its AI-powered shopping feature, Rufus. In addition to ...

AI Content Decisioning generates and determines the best content for customers across channels, empowering marketers to be Positionless with unprecedented Creative Power to scale CRM Marketing persona ...

The tweak addresses the fact that generative AI tools have been stuffed into just about every piece of software professionals ...

AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.