Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

With Candace Parker at the helm, adidas demonstrates its commitment to elevating women's basketball from the ground up.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

NBA Commissioner David Stern banned the Air Jordan 1, citing rule violations, but privately requested an autographed pair for ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

The Boston Celtics will see their own Nike Dunk. Check our Sneakers news for more upcoming releases and breaking content!

Paige Bueckers is taking her shoe game to the next level and making history in the process. The Paige Bueckers x Nike GT ...

Nike has become a source for not only athletes, but also anyone looking to add a sporty, athleisure aesthetic to their wardrobe. That includes major artists like Billie Eilish, who has been ...

Following its latest collab with the GOAT in tennis, Nike salutes the women in the basketball game with its newest Jordan shoe lineup designed for current — and future — WNBA superstars.

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ago By Brandon ...