This article is sponsored by HubSpot. Very few leads are ready to make a purchase right away; the rest require strategic nurturing before they’re ready to make a purchase decision. Unfortunately, many ...

Most real estate agents I coach do not have a lead problem – they have a lead nurturing and conversion problem. Finding real estate leads is relatively easy. However, the fortune is in the follow-up, ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of sales. However, a new Journal of Marketing study reveals that ALN is not a ...

Sellers have limited hours each day, and most of those are spent on immediate sales opportunities—buyers with an identified need and a timeline to act. These buyers deserve most of your focus. But ...

Buyer journeys are no longer linear. Your lead nurture can't be, either. Today's buyers expect relevant content that feels personal every step of the way. But how do you personalize without ...

Jason Bahnak is the Co-founder and Chief Marketing Officer at Abstrakt, where he leads omnichannel growth and sales enablement strategies. There’s a point in many revenue meetings where everyone ...