The anti-competitive behavior and trademark dispute dates back to 2024. The post Lionel Messi, Logan Paul Resolve Beverage Dispute appeared first on Front Office Sports.

Soccer superstar Lionel Messi and influencer Logan Paul’s Prime Hydration LLC agreed to end their dueling trademark-infringement claims over their respective sports drinks.

George Clooney and Casamigos, Kylie Jenner and Kylie Cosmetics, Jay-Z and Tidal. It's easy to see why celebrities and influencers find brand building alluring. In the most successful cases, it ends ...

Creators are making big bets on launching their own companies, taking equity over royalties or marketing fees. But as Logan Paul and KSI's Prime Hydration shows, it can also be risky. Here's why most ...