Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

In the retail industry, the primary objectives remain the same for the majority of brands: offer an inviting assortment of goods or services paired with a compelling pricing strategy to your target ...

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

COSHOCTON – Coshocton’s status as the birthplace of promotional marketing led to a special education event by the Ohio Promotional Professionals Association (OPPA) on Friday. The daylong Born in Ohio ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

Want to make a woman feel uncomfortable? Just ask about her strengths. It's no stereotype: Studies show that women are notoriously bad at promoting themselves. One study, from employee search firm ISR ...

The Association of Promotion Marketing Agencies Worldwide has made a call for entries to the 2001 Promotion Marketing Awards of Asia. Submissions are due by July 2. To be eligible, campaigns must have ...