Are you averaging more than 75 percent hookup rates on your marlin lures? If not, you might want to consider learning how to rig marlin lures a different way. There are lots of lure trollers who ...

As a manufacturer, no one else is quite as intimate with a product you design and craft yourself. We asked three to each build us one of their own, the way they felt it should be done. Here are the ...

Slab crappies are meat eaters—sure enough minnow munchers. They take artificials well at times, especially jigs—but big crappie will turn their noses at even the best of the best crappie lures.

For Matt Fullenkamp, two heads are better than one. Quick Switch Lures, the company formed by the St. Augustine electrician, has patented and is selling an offshore trolling lure that, he says, makes ...

This lure is absolutely crazy and unlike anything you’ve seen before. How would you rig it to get the best action and trigger more strikes? Let’s break down the possibilities and get creative with our ...

The first time Terry Knight went to a dock on California's Clear Lake and cast a new-to-him fishing rig that was supposed to "catch the big ones," he laughed and said "it looked like five minnows ...

Every now and then, a buddy and I will go Zen on a fishing trip and confine ourselves to 10 lures each. No exceptions. It’s a brutal task, winnowing down an entire shelving unit full of lures. But ...