Pendleton, Oregon isn’t just affordable – it’s practically giving Portland the side-eye for its ridiculous housing prices.

American Rodeo cowboys and cowgirls made a special stop at Cook Children’s Medical Center — giving young patients a taste of rodeo life and a whole lot of smiles.

When devising their debut film, "Jaripeo," directors Efraín Mojica and Rebecca Zweig started with one rule: "It's got to be ...

SAN DIEGO — A San Diego Superior Court Judge has ruled that any future rodeos at Petco Park must provide more veterinary care for its animals and must prohibit any pregnant horses from participating.

COLORADO SPRINGS, Colo. (KOAA) — The Professional Rodeo Cowboys Association (PRCA) is preparing to move its headquarters out of Colorado Springs after decades in the city. The organization’s board has ...

USA TODAY Ad Meter is back for 2026, letting fans vote on the year’s best Super Bowl commercials. Budweiser won back the crown last year with the famed Clydesdales, edging a heartstring-tugging Lay’s ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Wall Street is finally warming to Palantir after a blowout Q4 that delivered 70% revenue growth, 57% adjusted operating ...

Brands have been hinting about what they have planned, teasing celebrity cameos and storylines. For some companies, announcing that they’ve purchased ad time is news on its own. Here are the brands ...

Budweiser's 2026 Super Bowl commercial features the Clydesdales, a bald eagle, and Lynyrd Skynyrd's "Free Bird." The ad, titled "American Icons," celebrates Budweiser's 150th anniversary and America's ...

If you’re planning to see Lizzo, J Balvin or Parker McCollum at Rodeo Houston, buy your tickets now. They’re nearly gone. Bun B won't be on the Houston Rodeo stage this year, but he's cheering on ...