While Snow White doubled down on the character's name and relation to the cold, the film's frigid box office has frozen more than just the audience.

The world of live-action Disney movies is a mixed bag. For every badass Maleficent, there's well, something like the new Snow White remake. Plagued by various controversies and seemingly unable to find its core demographic—families looking for a good time at the cinema—the new Snow White not only had a largely terrible reaction from critics,

Disney's "Snow White" earned just $14.2 million at the domestic box office in its second weekend, marking a 66% decline since its opening weekend on March 21.