A viral on-court moment involving Sophie Cunningham has reignited discussion about how the WNBA handles its biggest cultural moments. While fans continue to embrace the Fever guard's popularity, critics argue the league is missing opportunities to capitalize on growing public interest.

Dallas Wings rookie Azzi Fudd showed off her glamorous side during WNBA All-Star Weekend before becoming only the fourth first-year player to compete in the league’s 3-point contest.

Sheryl Swoopes was one of the WNBA's first superstar players in its inaugural season in 1997. Thirty years later, Swoopes is helping the league celebrate its pearl anniversary by starring in an image spot dubbed "Raising GOATs." The league unveiled the ...

Does the WNBA lean into this moment, or are they trying to erase the moment? It's a little odd, because I don't think it's being widely viewed as a negative thing.'

BELLEAIR, FLORIDA - NOVEMBER 12: (L-R) Professional basketball players Sophie Cunningham, Caitlin Clark, and Lexie Hull pose for a photo prior to The ANNIKA driven by Gainbridge at Pelican 2025 at Pelican Golf Club on November 12, 2025 in Belleair, Florida.

Add Yahoo as a preferred source to see more of our stories on Google. (Photo credits: Brian Spurlock/Icon Sportswire and the WNBA's X account) The WNBA is getting dunked on for promoting a game featuring Caitlin Clark — but failing to actually use the ...