Siri, Apple and AI
Digest more
Apple and Google entered a multi-year collaboration for Apple Intelligence features powered by Gemini, accelerating the development of a personalized Siri.
Apple has restructured its artificial intelligence strategy under software chief Craig Federighi, accelerating plans to overhaul Siri by relying on external AI models after years of internal delays and organizational friction.
The new collaboration gives Alphabet the AI momentum it needs.
Apple plans to use Google’s Gemini artificial intelligence model to power its updated version of Siri, which is set to launch later this year, the two companies announced Monday.
The pact around Gemini technology provides a potential advantage for Google in its race against OpenAI, which also works with Apple.
What is coming in the spring is the previously promised more personal Siri and Apple Intelligence powered by app intents. This system, run by Apple Foundation Models trained by Gemini and able to call to ChatGPT as needed, could be the ultimate AI collaboration for users.
Apple was facing increasing questions about its plans for artificial intelligence as other big tech companies invested tens of billions in the technology.
We’ve learned a little more concerning the cadence of Apple’s plans to recast Siri as an AI-driven chatbot. Apple reportedly has a two-tier approach.