The holdco stands alone with its ‘data-connectivity’ approach, foregrounding privacy, safety and data diversity. With a new ...

The London-listed ad group said that InfoSum—which will join its media investment group GroupM—will help it create marketing solutions that are enhanced by AI.

WPP has acquired data collaboration platform InfoSum. InfoSum will become part of Group M, WPP’s media investment group. Brian Lesser, global chief executive of Group M, joined the network’s media arm ...

WPP has announced the acquisition of InfoSum, a leading data collaboration platform. InfoSum will join GroupM, WPP`s media ...

London, New York: WPP today announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum ...

WPP has acquired data identity infrastructure company InfoSum as it looks to strengthen its AI-led data offer and allow ...

WPP has acquired InfoSum, a world leading data collaboration platform. InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing ...

More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, ...

WPP on April 3 acquired data collaboration platform InfoSum, enhancing the network’s AI-powered data intelligence and consumer identity capabilities, the company said in a news release.

Lauren Wetzel is on a mission to rewire the adtech ecosystem, challenge privacy-washing and arm marketers with tools to ...