"The Luxe Value Menu test is a natural extension of Taco Bell’s evolving value story and commitment to providing accessible options for all lifestyles and cravings,” reads the press release.

But to come up with value options that actually excite loyal customers and make them want to try what's new — well, that's the kind of magic very few fast-food retailers know how to invent.Related: Taco Bell to add three popular desserts to permanent menuTaco Bell  (YUM)  is known for tirelessly inventing one amazing thing after another,