Marketers who use generative AI tools to plan their budgets are being pushed away from broadcast TV and radio at an alarming ...

Americans continued to tune out of traditional forms of television in favor of streaming apps and services in June ...

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

Inventory from more than 45 million LG smart TVs and smart screens used in the United States is now available through Viant's demand-side platform.