Sojka recently worked with the brand and Khalifa on a music video advertisement, Clear the Air, that leaned into the ...

As consumer viewing turns to Ramadan-themed content including series and cooking shows on platforms like Netflix and YouTube, ...

Faced with an alarming rise in invalid web traffic due to the rise of AI-powered crawlers and scrapers, Campaign explores the ...

Electronic Arts has shortlisted Group M and IPG Mediabrands in its media planning and buying review. Campaign understands ...

They decided to appeal to that audience’s affinity for trolling and launched an Instagram account, @Churrobon, that would ...

Fellow Duolingo characters Falstaff, a bear, was killed via illegal hunting; Zari, a teenage girl, died from lack of a bidet ...

The brand could further tap into that narrative by establishing itself as a partner for consumers in overcoming the ...

One media buyer said: “When you compare, say, Netflix and their ad tier, it feels like [Netflix] are really ramping it up in ...

The brand reports that sales of the Bic EZ Reach, designed for hard-to-reach spaces, have achieved a 6.3% increase in dollar share in non-refillable pocket lighter category since the campaign’s ...

‘Never Become a Former New Yorker’ encourages homeownership within the five boroughs instead of suburban areas. In a campaign ...

Mark Read has maintained “it’s tough out there for big, creative agencies” across the sector after the decline at WPP’s own ...

WPP, with a 1% decline, was the last of the big four groups to report annual revenues. Publicis Groupe increased organic ...