News

Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.
Effortlessly turn audience data fragmentation into advertising advantages and connect with your audience in a multi-screen ...
MetaBroadcast will work with Gracenote, the content data business unit of Nielsen, to deliver TAM Ireland an ID mapping ...
While the sport’s fandom continues to grow, newer racket sports—like padel and pickleball—are gaining attention (and ...
European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...
NEW YORK – July 10, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of global partnerships.
Amilcar Perez is the Chief Revenue Officer (CRO) for Nielsen Audience Measurement, where he leads a global team responsible for customer retention, customer growth, new customer acquisition, revenue ...
Nielsen announced that it is launching Nielsen ONE in markets around the world, beginning with Nielsen ONE Content in Denmark.
The Nielsen Daily Digital Content Ratings (DCR) report highlights the significant impact the Olympics had on news website traffic in Australia. During the games, Australia’s leading news sites ...
How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.
2024 AANHPI Diverse Intelligence Series Report reveals Asian American Audiences Spend Nearly Equal Time on TV and Smartphone - spending 31% of their viewing time on ad-supported platforms, more than ...
According to the latest Nielsen data, Australia remains NZ's top travel destination as travel marketing budgets jump 2%.