Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

The London-listed ad group said that InfoSum—which will join its media investment group GroupM—will help it create marketing ...

WPP (WPP) announced on Monday that it has been selected by Heineken (HEINY) as its global shopper marketing and commerce partner for the ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

WPP announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Heineken has named WPP as global agency partner ...

The WPP team will operate from WPP's Amsterdam Campus and will collaborate closely with the global Heineken® team to drive ...

Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...

WPP has been selected by Heineken® as its global shopper marketing and commerce partner for the Heineken® brand portfolio, ...