Pepsi took a jab at Coca-Cola with its new Super Bowl commercial. Fans are already aware of Pepsi and Coke's long-standing, legendary rivalry. It seems that Pepsi is cashing in on the Super Bowl hype ...

Pepsi and Coca-Cola took different approaches to a growing soda trend, but Coke's iconic brand remains difficult to duplicate ...

Pepsi is "rewriting cola history" with a cheeky new ad campaign that playfully absconds with its biggest competitor's mascot, turning the tables in a long-standing cola rivalry. The popular soda brand ...

I might be skipping the drive-thru.

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Budweiser's "American Icons" won the Super Bowl Ad Meter ...