Pepsi took a jab at Coca-Cola with its new Super Bowl commercial. Fans are already aware of Pepsi and Coke's long-standing, legendary rivalry. It seems that Pepsi is cashing in on the Super Bowl hype ...

Pepsi is "rewriting cola history" with a cheeky new ad campaign that playfully absconds with its biggest competitor's mascot, turning the tables in a long-standing cola rivalry. The popular soda brand ...

Pepsi and Coca-Cola took different approaches to a growing soda trend, but Coke's iconic brand remains difficult to duplicate ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Budweiser's "American Icons" won the Super Bowl Ad Meter ...