Removing complexity for our customers with products that make every single day better and easier,” said Panos Panay, Amazon’s vice president of device and services. “When

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.

One of its standout features is the ability to seamlessly manage smart home devices. Amazon is now positioning Alexa+ as a digital assistant that goes beyond simple voice commands. For non-Amazon Prime members, the service is priced at $19.99 per month. It is free for Prime membership subscribers.