On X, Apple’s main account has nearly 10 million followers, and despite criticism of the platform in recent years, Apple has not scaled back its use. Threads, on the other hand, is still finding its ...

It took a minute, but Apple has at last activated its official account on Threads, and it instantly picked up nearly 5 ...

R umors that Apple might make an affordable, multi-colored MacBook based on the A18 Pro chip sparked considerable excitement ...

The A18 Pro will sing in a tiny 12-inch laptop, and the system's incredibly small proportions will make it a hit with those ...

Tim Cook's book list includes picks like "I Am Malala" and Nike cofounder Phil Knight's memoir.

But now, according to Bloomberg, another non-voting observer is coming: Apple, as represented by App Store chief Phil ...

She gave Apple until Wednesday to identify which of its executives will be “fully prepared to answer any questions on the topic.” The App Store is run by executive Phil Schiller, but the group also ...

Today's best Apple iPhone 16e deals $16.67 View $599.99 View $779 View Show more We check over 250 million products every day for the best prices See more Computing News TOPICS Apple Philip Michaels ...

Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more ...

Here at Apple we’re making the world a better place by innovating simplicity through data deliverables.” 10:10: We’re going to be hearing about five major Apple platforms today, Cook says.

Horace Dediu: Apple's App Store gets no respect "If judged on the question of creation and satisfaction of the customer — i.e. the ultimate purpose of the firm — the App Store and Services in general ...