Apple is preparing a virtual shopping assistant for its Store app that will answer product questions and offer personalised purchasing guidance.

Concerns are raised that new AI tool may push customers towards AppleCare and other company-benefitting decisions.

Apple has quietly revealed plans for a new virtual shopping assistant in the Apple Store app, not through an announcement but ...

Apple has updated the Apple Store app’s privacy policy, adding terms regarding a yet-to-be-released virtual shopping assistant.

The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

Kennesaw State University assistant professor Sagnik Dakshit, of the College of Computing and Software Engineering, has ...

Native American graduation rates soared to 79% at federally funded schools, driven by career training programs and a ...

Siri doesn't just offer voice commands; Apple's all-knowing virtual assistant, while potentially not that useful for most ...

Youngstown State University is expanding its healthcare education offerings with the launch of a new hybrid Ophthalmic ...

Alexa has become indispensable for many families, but it may have even more to offer parents. You should try these Alexa commands if you have kids in the house.

Google and Apple have a big leg up in the AI race: their control of billions of smartphones around the world. That’s ...

The iPhone's virtual assistant got a glow-up with iOS 27 and finally lives up to Apple's 2011 promise. In my early testing, Siri is just here to get things done.