LLMs like ChatGPT, Gemini and Claude are breaking that cycle. Consumers aren’t searching anymore—they’re asking, and 80% of ...

LoyaltyLion has launched AI Campaigns, a new collection of AI-powered features designed to help Shopify brands with loyalty programs drive more revenue with minimal manual effort. AI Campaigns take ...

AI is reshaping brand strategy. As agentic AI scales content marketing, brands must build entertainment fields, creating loyalty and gravity beyond transactions.

Fred Olsen Cruise Lines used a hybrid AI approach for its latest campaign to create efficiencies without sacrificing its ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

Rather than measuring how many people see you, it’s more important to ask yourself, “How deeply do they trust our brand?” ...

The BrandComms.AI multi-model, agentic AI workflow integrates human-in-the-loop checkpoints at every stage—from ideation to ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Launched in May this year, AI Max was rolled out as part of Google Ads as an AI-driven tool created primarily to help ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

As AI shifts from a back-end efficiency tool to a creative partner, agencies are re-evaluating authorship, talent structures, ...