YouTube‘s advertising business crossed $40 billion in 2025, but the growth rate behind that figure is slowing, according to a ...

Your ad platforms don't have to agree to be useful. Learn what different attribution methods are actually telling you.

High CPC searches were far likelier to show AI text ads, while paid placements rarely boosted citations or organic rankings.

Google has begun notifying advertisers that it will start using IP addresses for ad measurement and personalization across the European Economic Area (EEA), the UK and Switzerland on or shortly after ...

Using an ad blocker is good for your security, privacy, and even the FBI recommends them to defend from online harms. But as much as ad blockers are great for cleaning up your browsing experience, ...

Florida has prohibited its airports from using ADS-B data to calculate automated landing fees for certain aircraft, reversing a practice some state airports had previously adopted. This ban, ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

FAA Administrator Bryan Bedford is closely monitoring the controversy over airports using ADS-B data for landing fees. Bedford warned that if the use of ADS-B data for fee collection encourages pilots ...

NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025. The newly released ...

Google said Thursday it blocked a record 8.3 billion ads globally in 2025 — up from 5.1 billion the year before. But the company suspended far fewer advertiser accounts than that surge might suggest, ...

Social-media advertising revenue hit $117.7 billion last year -- up 32.6% year-over-year (YoY), topping media gains, according to the Interactive Advertising Bureau (IAB). It accounted for 40% of ...