Campaign veterans think this year's race for a Texas Senate seat could become the most expensive Texas election ever, ...

Justine Essien is making waves in Nigeria’s marketing scene, particularly in the demanding intersection of fintech and ...

India Today’s Open-Source Intelligence (OSINT) team analysed data from the public ad-transparency libraries of Meta and Google. The analysis shows that between December 18 and January 16, political ...

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Marketing spends are rising. Sales pipelines are not always keeping up. In many sectors, brands are discovering that visibility alone is no longer enough. Show Full Article It is in this context that ...

Data from past three months show parties and candidates spending lavishly, raising concerns over transparency and targeted campaigning.

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...