Plus, the scents to keep on your radar.

The global dihydromyrcenol market is estimated to be valued at USD 911.9 million in 2025 and is projected to reach USD 1,862.1 million by 2035, growing at a compound annual growth rate (CAGR) of 7.4% ...

"The scent lasts and barely fades after a long day. I use this day and night and it fits every occasion. It turns heads every ...

Top fragrance pros spill their scent predictions.

Fragrance Fixatives Market Expansion is Driven by Rising Demand for Long-lasting Fragrances in Perfumes, Personal Care, and Household ProductsAustin, Jan. 15, 2026 (GLOBE NEWSWIRE) -- According to SNS ...

Press Release dsm-firmenich appoints Nikeisha van Sleeuwen as Chief Human Resources Officer Kaiseraugst (Switzerland), Maastricht (Netherlands), January 14, 2026 dsm-firmenich, the leading innovator ...

Cow flatulence is a significant contributor to the greenhouse gas in our atmosphere. Swiss-Dutch company DSM-Firmenich’s Bovaer addresses that issue at source: The feed additive slows down the last ...

Fruits are getting juicer, darker, and more visceral. Spritzing a fruit-forward scent will be comparable to taking a big ol' bite of the real thing. "The fruity fragrances we'll see in 2026 will be ...

Scent Stacking is when you combine different perfumes, colognes, oils, body mists, and other types of fragrances from your collection to make a custom scent. While this was already a common occurrence ...

Idsm-firmenich, a global company in nutrition, health and beauty, has won the Product Launches and Research & Development awards in the 2025 Just Food Excellence Awards for its latest enzyme ...

Juicy Couture Viva La Juicy Eau de Parfum (3.4 fl. oz.) ...