WSJ Buy Side is The Wall Street Journal’s research and commerce team. Our commerce content is distinct from our newsroom coverage. We earn a commission from some links in our articles. Learn more.

Geico’s famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

TALLAHASSEE, Fla. (CBS12) — More than 1.3 million Florida drivers could soon see some relief on their auto insurance bills after GEICO announced two additional rate decreases in the state. The company ...

NEW YORK--(BUSINESS WIRE)--For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the ...

Pennsylvania Attorney General Dave Sunday announced an agreement with GEICO that should modify an artificial intelligence (AI) initiated auto insurance policy cancellation process the state alleged ...

TAMPA, Fla.--(BUSINESS WIRE)--GEICO today celebrated the official opening of its new Tampa campus with a ribbon-cutting ceremony at Corporate Oaks Business Park. “As the Sunshine State’s ...

GEICO is the category’s third-largest mental presence at ~12% MMS, and the Mental Advantage grid reveals a brand whose distinctive strength lies in the auto-expansion corridor — not in the home or ...

A Geico customer in the US is suing the popular insurer after it allegedly added two complete strangers to her car insurance policy without her consent, raising her premiums in the process. The ...

SOUTHFIELD, Mich. – GEICO is suing a Southfield-area woman, arguing it has no obligation to cover a crash because she did not list her non-driving 12-year-old daughter on her personal injury ...

SOUTHFIELD, Mich. – GEICO is suing a Southfield-area woman because she did not list her 12-year-old daughter, who does not drive, on her personal injury protection form. According to the complaint, ...

The biggest strength of GEICO is its deep lineup of discounts, which can help offset premiums that skew a bit higher than average. Although it offers a good range of coverage types, it lacks some ...

Advertising disclosure: When you use our links to explore or buy products we may earn a fee, but that in no way affects our editorial independence. Our rankings, ratings and product reviews are ...