Geico's Gecko ventured into new territory this week with its first live, unscripted podcast appearance, part of a new marketing strategy enabled by artificial intelligence, according to a press ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

It likely did not feel like marketing magic when The Martin Agency combined insurance, a lizard and a British accent in 1999. But alas, magic it became. More than 150 commercials later, the Geico ...