Gov. Gretchen Whitmer boasts that she has the "most creative" social media among governors. Why did building an online presence become a priority?

AI is transforming marketing from automation to personalization—boosting speed, accuracy, and insight while redefining how ...

The end goal is to create a marketing ecosystem that uses AI intelligently and where technology amplifies human insight ...

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

The latest New Year’s ad campaign for the high-end fitness club Equinox is leaning on AI weirdness from a pole-dancing Justin Trudeau to a steak made of cake. The campaign juxtaposes such wild, ...

Logie Inc. has released a new whitepaper showing how traditional creator selection drives ROI loss and how AI precision matching is becoming the new baseline. The industry has reached the point where ...

Tim Harper, a senior policy analyst at the Center for Democracy and Technology, says the technology has thus far been used for speed rather than to persuade voters. The 2024 presidential race was the ...

An advertisement by a Japanese publisher featured in Japan’s Asahi Shimbun and other outlets sparked widespread attention on social media, garnering thousands of “likes.” The ad, from major publisher ...