The organizations that win in 2026 will be the ones that stopped asking how AI fits into their workflows and started ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

After a year in which brands leaned into cultural moments, creator partnerships, and niche communities through what TikTok describes as “Brand Chem,” the platform is setting the tone for what comes ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.

Logie Inc. has released a new whitepaper showing how traditional creator selection drives ROI loss and how AI precision matching is becoming the new baseline. The industry has reached the point where ...

While many companies are just now introducing Artificial Intelligence, Medico notes that T-Mobile has been utilizing machine learning in its models for years. The difference now? Speed and scale.

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Pressure is rising on CMOs to show cost reductions from AI investments. More than a third of ...

The latest New Year’s ad campaign for the high-end fitness club Equinox is leaning on AI weirdness from a pole-dancing Justin Trudeau to a steak made of cake. The campaign juxtaposes such wild, ...

When Paul Westcott first arrived at L2 more than a decade ago, he was a relative newcomer to the campaign business. Now, he’s preparing to lead the voter and consumer data firm into the age of ...

Tim Harper, a senior policy analyst at the Center for Democracy and Technology, says the technology has thus far been used for speed rather than to persuade voters. The 2024 presidential race was the ...

DeepSeek published a paper outlining a more efficient approach to developing AI, illustrating the Chinese artificial intelligence industry’s effort to compete with the likes of OpenAI despite a lack ...