Explore the impact of AI on India's advertising landscape, from efficiency gains to trust issues, as brands navigate this ...

IAB Tech Lab, the standards arm of the IAB, has announced new rules to ensure that totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.

An SEO Essex analysis of public data finds that with generative AI transforming search behavior and Google queries at an all-time high, 73% of marketers now prioritize content for AI-generated ...

News Corp Australia leads digital news in June Ipsos iris results, reaching 78.5% of online Australians with high engagement.

NEW YORK, July 23, 2026 /PRNewswire/ -- As the creator economy continues to reshape how brands connect with audiences, the IAB Global Network announced the launch of IAB Global Creator Week, dedicated ...

EA says developers should build in-game ads into future titles from day one, calling it a major opportunity for console and ...

Advertising used to be a people and ideas business with computers attached. Now it's a business that runs entirely on digital infrastructure, and the ideas sit on top of it.

An advertising executive at EA talked about how the company plans to expand its in-game ads and standardize this approach across the industry.

Brew Interactive has appointed former TikTok executive Marie Jeffredo as client strategy lead, bolstering its strategic ...

A New York law now requires AI-generated ads to carry clear disclosure labels, with fines up to $5,000 for repeat violations of the new regulation.

Plus, positioning media as the middle, not the end of your marketing process.

Cathay Pacific has renewed its global agency partnership with Publicis Groupe following a strategic review that commenced in ...