Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

The video shows a Lego Koenigsegg with detailed design and supercar styling, turning a tiny brick build into something that ...

I don't even particularly like Pokémon, so imagine how much true fans will appreciate these adorable new sets.

LEGO introduced the SMART Play Gateway and several new sets for legendary IPs like "Star Trek" and "Donkey Kong" at San Diego Comic-Con.

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