One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track ...

Take an honest look at where your strategy can improve. Eat more vegetables than ice cream. Save more than you spend. Don’t ...

Experience 36-hour 10DLC approvals, AI-driven personalization, and seamless automation with DMText — elevating SMS ...

Celerant Technology, a leading provider of unified retail commerce solutions, will showcase its expanded Customer Engagement ...

As AI, retail media and commerce converge, marketers are facing a familiar but newly urgent question: does it actually work?

This evolution marks a shift in the role of marketing teams. Instead of managing workflows, they’re designing strategies. Instead of reacting to trends, they’re setting direction. While AI handles the ...

Team-GPT is now Juma, evolving into the AI workspace for marketing teams that unites them to research, strategize, create content, and analyze performance in one seamless hub. Unlike traditional AI ...

MBC Media Solutions (MMS) hosted an exclusive star-studded event in Riyadh yesterday, unveiling MBC Group’s highly ...

As we shake the sand from our jandals and head into the new year, our team have had their future-predicting binoculars out, ...

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...