Adapting techniques from the gaming world can help you do business better. Learn how the video game industry's practices can boost your marketing.

As brands gear up for the Super Bowl, the pressure to respond in real time feels unavoidable. Nearly 70% of viewers will be scrolling on a second screen while the game unfolds, ra ...

Base AI, a leading customer-led growth platform, today announced it has acquired EverAfter AI, a pioneer in customer-facing ...

AI Content Decisioning generates and determines the best content for customers across channels, empowering marketers to be Positionless with unprecedented Creative Power to scale CRM Marketing persona ...

The tweak addresses the fact that generative AI tools have been stuffed into just about every piece of software professionals ...

Bruno Mars performed in Roblox's Steal A Brainrot for 12.7M players. This is what music marketing looks like when Gen Alpha ...

The final day of multiple NFL games this season takes place on Championship Sunday, with the AFC and NFC Title Games. NFL prop bettors are ...

Steam has updated its AI disclosure policy, shifting the focus to player-facing content. While developers must report in-game ...

You’ve just spent forty-five minutes prompting a chatbot to help you with a project, and it delivers a brilliant 10-step plan ...

Valve has made changes to its guidelines surrounding AI-powered tools and the requirement to disclose their use to gamers via ...

Stores of all kinds are using artificial intelligence to sell everything from luxury handbags to hay for horses.